Howard Vs Rudd

It is a campaign period in Australia. Soon the Prime Minister election will be held. It has been an interesting thing for me to be able to witness it. I decided to share about this because I believe that campaign means marketing. I believe that most of the members are familiar with the campaign. I can still remember the first we had approximately 50 different parties at the beginning of reformation era.

There are only two major parties in Australia, Labour and Liberal. The current PM, John Howard, is from Liberal party and also one of the candidates. He is the second longest serving Australian Prime Minister. The other contender comes from Labour party is Kevin Rudd. In this sharing I do not intend to express my political opinion since my objective is purely to discuss the unique marketing phenomenon during the campaign.

The unique issue about their campaign, of course we could not see this in Indonesia, is their marketing technique in expressing mockery and ridicule of the other party. Instead to only focus on their strengths, they also focus on raising the disadvantages from their opponent. They attack their opponent from every angle of their opponent, such as future policies, the ministry candidates, and the mistake of the leader in open communication to public.

I find this marketing very powerful since the public could see clearly both advantages and disadvantages of their prime minister candidates. Probably it still would take 100 years for Indonesia to apply this method since it might be considered to be morally inappropriate. However, let us just share about what you think about this phenomenon. What is the electoral campaign like in your country? How do they conduct the marketing?

David Herlambang
MarketingFirst

Support My Movember

Hi All,

During Movember (the month formerly known as November) I'll be growin a Mo. That's right I'm bringing the Mo back because I'm passionate about changing men's health and the fight against male depression and prostate cancer. Why...


Depression affects 1 in 6 men...Most don't seek help. Untreated depression is a leading risk factor for suicide.
Last year in Australia 18,700 men were diagnosed with prostate cancer and more than 2,900 died of prostate cancer - equivalent to the number of women who die from breast cancer annually.
Men are far less healthy than women. The average life expectancy of males is 5 years less than females.
To sponsor my Mo please go to http://www.movember.com/au/donate/, enter my registration number which is 125690 and your credit card details. Or you can sponsor me by cheque made payable to the "Movember Foundation" clearly marking the donation as being for my Registration Number: 125690. Please mail cheques to: PO Box 292, Prahran VIC 3181. All donations over $2 are tax deductible.

The money raised by Movember is donated to the Prostate Cancer Foundation of Australia and beyondblue - the national depression initiative, which will use the funds to create awareness, fund research and increase support networks for those men who suffer from prostate cancer and male depression.

For those that have supported Movember in previous years you can be very proud of the impact it has had and can check out the detail at: Fundraising Outcomes.

Movember culminates at the end of the month at the Gala Partés. These glamorous and groomed events will see Tom Selleck and Borat look-a-likes battle it out for their chance to take home the prestigious Man of Movember title. If you would like to be part of this great night you'll need to purchase a Gala Parté ticket .


Thanks for your support

David

More info is available at www.movember.com.

Movember is proudly grown by Commonwealth Bank, Holden, Schick and VB.

Movember is proud partners with the Prostate Cancer Foundation of Australia and beyondblue - the national depression initiative.