Add More Reasons to Your Product for People to Buy

In the Sydney Central Business District (CBD) there are a lot of restaurants. They are not necessarily good restaurants however they are always packed and very busy every lunch time. They are quite expensive from the price point of view. Moreover, there are a lot of café in every street corner, building, and shopping mall in the CBD. Likewise, they are always very busy every morning and not all of them serve the high quality coffee. Why is this happening?

Another important reason for the costumers to buy their foods and coffee probably is the convenient location that they offer. As my friend, Michael Raharja, stated in his earlier sharing there are a lot of factors that affect the costumers’ decision in buying a product. Surely quality is not the only driving force to win the marketing war.

The former McDonald’s boss, Ray Kroc, in his seminar once asked to the audience “Who can make better burger than McDonald’s?” Expectedly, there were more than a dozen people raised their hands. He then asked “Why can’t you sell more burgers than we do?” This shows that marketing war is more complicated than just the product itself. However, marketing without promising product would also be a dangerous situation.

Approximately a year ago, an Australian supermarket called Woolworths decided to create a charity day which intended to give all the profit generated on that particular day for charity purposes. The sales went crazy on that particular day and one of the employees told me that it was the busiest day after two years of experience to work in the store. Not just a good PR strategy, this act also added one more reason to shop at Woolworths on the top of the convenience and low price which is to do something good.

McDonald’s could conquer the marketing war because of the vast reasons that they have created for people to buy their burgers. They have convenience, reasonable taste, goodwill values with their charity, wide selections, and it is even getting healthier in Australia. Therefore, they manage to answer the hesitation of Australians to buy their products the health concern.

Marketing is a beautiful concept since it could be implemented into our daily routine regardless the business level we are involved in. As a person we are marketers. Warren Buffett once said that “If you have a chance to invest in 10% of one of your colleagues’ life, which person will you pick? I am sure that you will not choose a person based only his ingenuity. I am sure you would rather choose a person with a good heart, great vision, positive attitude, and of course great intelligence”. At the end of the day it is good to have these qualities as a person.

Do you agree with me?

David Herlambang

MarketingFirst