Meet Me in Media Kawasan

The second article is out people!!! hehehehe

Wow, it is actually a great experience running this blog and writting articles to the media. I have received a lot of support from my readers and friends. Thank you for all your support!!

Let us enhance the power of sharing.

Here is the short abstract to the latest column for them who do not understand Indonesian:

More than Just Advertising

In the modern business environment customers have reached the saturation point in terms of being exposed to advertisements. Therefore, marketing surely takes more than mere advertising in order to conquer the market. A few decades ago advertising managed to create leaders such as Procter&Gambler, Coca Cola, and American Express. However, time has changed this nature. We need to redefine marketing in order to survive. Lazy marketing with only advertising as the main agenda would no longer applicable.

Hence, we need to create further connection with our customers. We need to cooperate with our recent customers in order to obtain the new customers. We need to ask our customers what can be done in order to fulfill their needs. For instance, eBay has created an affiliation program with the recent customers in finding the new customers. They would not be hesitant in promoting their customers’ businesses. Moreover, they also give their customers commission whenever sales is done through the customers.

The example shows that modern marketing requires endless creativity and closeness to the market. I am sure there are still a lot of marketing strategy that could be implemented specifically to your business, and hence no more lazy marketing.

Feel Free to Comment, question, and give any opinion (positive or negative) to me

David Herlambang

MarketingFirst

Meet Me in Media Kawasan

To the great Media Kawasan that creates a Blue Ocean market in the Indonesian media industry. Thank you for giving me the great opportunity to contribute and share my marketing knowledge and experience to the society. Thank you for giving me a chance to learn more about marketing. Thank you.

I am now a new contributor for Media Kawasan in the marketing section. The first column was published publicly in last March.

The basic idea to start writing is to share my knowledge and experience in marketing and business. I personally believe that I learn more by sharing. I do not call myself a marketing guru therefore I am more than happy to hear any feedback from my fellow readers.

Secondly, I would like to create a new image of marketing within the society. Most of the time people always relate marketing to salesmen-ship or advertisement. They are one of the ingredients of marketing but not the whole lot. In fact, marketing is actually needed by everyone. It has an important role in many life aspects such as career, business, fund raising, social works, and of course love.

I am still trying to write more in the other media such as Australian Marketing Magazine and newspaper. Therefore, wish me luck guys =)

The next column in Media Kawasan will be in May 2007. So, check it out!

David Herlambang
MarketingFirst

PS: This column is in Indonesian. Should you need me to translate it, please do not hesitate to contact me.