The Media Power Revisited

Is there anyone in the forum who trade or invest in the share market? If the answer is yes, how many of you have sold your stock in the last one month? How many of you that cannot get your eyes off of the finance news in the last a couple of weeks? How many of you have told your colleagues, relatives, and family about the share market activity that could be considered as a bumpy market?

In Australia, the All Ordinaries index has plummeted 10% within 19 days. The ugly movement of the global share market began approximately five weeks ago. There are a lot of commentaries in the media, both the negatives and the positives in regards to the current market condition. Somehow these commentaries really affect the investors’ emotion which eventually could alter their investment decisions.

I am here not to share the wisdom of the stock market however I would like to point out how the media really could affect the opinions within the society towards any particular issue. I also stated how Jakarta Undercover became such a phenomenon in Indonesia. The uniqueness of the book and the creativity of Moammar Emka in finding the right niche in the market enhance the media publicity. A lot of reviews by the independent newspaper were issued and a lot of testimonials from the influential people were published. These factors surely affect the marketing strategy of the book.

The flow of information becomes even faster in this century with the assistance of the internet. A century ago it might take a couple of days for the Australian investors to note the important issues that spread in Wall Street. However, it only takes probably a minute to read and understand, or even not to understand, the important Wall Street issues. Consequently, a new investment or trading pattern increases the volatility in the share market.

Is there anyone in the forum that has seen the X rated Paris Hilton movie? In my personal point of view this is the only reason why she becomes so famous. Even her father, the founder of the Hilton Empire, stated that it was a greatest marketing that cannot be replaced even by a billion dollar. This is an example of another media power.

Could anyone mention their experience or sharing in accordance to the media power?