Open For Changes…Anyone??

I had a soft skill training which took the whole of my Thursday. This soft skill training focused on the topic understanding yourself and others. In this training I really see how people are so different from every angle. These different characters could also be influenced by different roles, background, values, and reasons from the inside of the person. Therefore, the behavior that we see is just a small exhibit from the whole picture.

The most interesting part of the discussion is the fact that different characters have different tendency towards the changes in life aspects. Some people enjoy changes and see it as innovative and interesting steps in life. On the other hand, others might hate changes badly.

Marketing involves the whole aspects within the society therefore changes could not be avoided. According to Philip Fisher, a great investment opportunity comes from a company which realizes that a success from a single product is not an eternity. The management should realize that competitors will attack the market from different angles therefore it will change the customer and the society behaviors. The management has to understand that almost all success will fade if no further innovation, improvement, and probably extension to be implemented.

Approximately, two months ago I received a bad news from my family about the failure of my uncle in his optometry business. A decade ago his business was going very well and everything seemed to be very perfect. The Asian crisis, the occurrence of a lot of new and attractive shopping malls, the existence of new and different segmentations within the market, and a new costumer spending patterns turned the situation upside down. This is another sad story that I need to share to you.