Business Globalization

I was sitting in the car on the highway to meet a business colleague on Wednesday. There are a lot of interesting phenomena that I observed during the trip. These phenomena come from a great burger company, with a big yellow M as their slogan, a funny clown as their character, the one and only McDonald’s. The title of this sharing is business globalization since I think that big businesses somehow become the culture of the global society or even create the new habit of our society.

My old business lecturer once told me that a business would be able to control a country when it becomes too big. Microsoft surely creates new habits for our global society. Imagine if all Microsoft Windows Operating System are stopped in a night. I think the whole planet earth will become even more chaotic than when the Tsunami devastated the Asian countries. In fact, the global economy is actually influenced by these businesses.

Imagine if Coca Cola suddenly disappear from our society. I think a lot of people will be unemployed, the New York Stock Exchange will be suddenly shaken, and all the restaurants on the globe will experience diminishing in their profit. Moreover, all the coca cola fans will become furious.

In the world McDonald’s surely is everywhere. When I was driving on the highway I can clearly see two McDonald’s restaurants situated exactly opposite to each other, one for each different route. It becomes the executive daily habit to grab the McDonald’s meal in the morning since it is simple, easy, and of course fast. On the highway I could also see even the road directory contains McDonald’s sign in it. This really shows how the company affects the Australian government and Australian culture.

Ten years ago I could still live happily without a mobile phones in my pocket. Somehow the world was small enough to get in contact with our friends and family without the mobile phones. However after Nokia introduced their 5110 series to the world, the whole society becomes addicted to mobile phones. I really cannot live without a mobile phone now. Somehow it becomes so troublesome without it.

A simple sharing about business globalization. Do you have another experience that shows how businesses could affect your habit? Please share it to the group

David Herlambang
MarketingFirst