Meet Me in Media Kawasan

The second article is out people!!! hehehehe

Wow, it is actually a great experience running this blog and writting articles to the media. I have received a lot of support from my readers and friends. Thank you for all your support!!

Let us enhance the power of sharing.

Here is the short abstract to the latest column for them who do not understand Indonesian:

More than Just Advertising

In the modern business environment customers have reached the saturation point in terms of being exposed to advertisements. Therefore, marketing surely takes more than mere advertising in order to conquer the market. A few decades ago advertising managed to create leaders such as Procter&Gambler, Coca Cola, and American Express. However, time has changed this nature. We need to redefine marketing in order to survive. Lazy marketing with only advertising as the main agenda would no longer applicable.

Hence, we need to create further connection with our customers. We need to cooperate with our recent customers in order to obtain the new customers. We need to ask our customers what can be done in order to fulfill their needs. For instance, eBay has created an affiliation program with the recent customers in finding the new customers. They would not be hesitant in promoting their customers’ businesses. Moreover, they also give their customers commission whenever sales is done through the customers.

The example shows that modern marketing requires endless creativity and closeness to the market. I am sure there are still a lot of marketing strategy that could be implemented specifically to your business, and hence no more lazy marketing.

Feel Free to Comment, question, and give any opinion (positive or negative) to me

David Herlambang

MarketingFirst