It's All About People

A couple of weeks ago I asked to the public How the Professional companies market themselves? This question was answered wonderfully. Continuing the story, I managed to go through the second stage of McKinsey's recruitment process. In the second stage I will be required to undergo a problem solving test in an hour. If I could do well in this stage I will face a couple of different interviews before I could get into the company. I think this is a very great and challenging recruitment processes. No wonder they could always find the outstanding individuals to work for them.

As I think about the processes I try to correlate this with marketing. One of the most important elements in marketing is product, and in this situation, their consultancy services. In order to deliver an outstanding product they surely require the right people to build the solution. These people then do the marketing for the company. The results that they deliver to their customers will speak out louder than anything.At the end of the day it is our people that build the company, the system, and the marketing.

In the real life situation we can see how an influence of one great person could alter the final result. Marvin Bower brought McKinsey&Co. up to this level. Our own, Hermawan Kartajaya has brought MarkPlus&Co. to be one of the respected companies in the Asia. These examples show the power of people in marketing.

My dad once told me that in Chinese there is a saying: "It takes only 20 years to grow a tree however 100 years would not be enough to grow a person". This means it takes forever to create an outstanding person since life is a constant learning experience. I think great companies surely know the people power in business and they really invest in the development of their employees rather than focus merely to their profit. I mean, the profit will come when your people show outstanding results.Let us learn to be a better person in life. Just a simple sharing. Comments, opinions, and questions will be greatly appreciated

David Herlambang
MarketingFirst