Let's Talk About Reputation

This is my second week with the new company. There are a lot of great moments in terms of self development and new experiences. I have a chance to work with some great engineers in Australia. I could be exposed to a lot of different great and important projects.

Every morning I and two of my seniors always go down to a café and have a bit of coffee to boost our day. We basically just have a good chat about every single issue that we meet in the day before. They have been in the industry for at least ten years. As one of the youngest in the company I always like to listen to my seniors experience and get to know them better. Therefore, I always try my best to be able to attend all the activities in the company.

This morning in the café one of my seniors emphasized how important reputation is in the professional world. He told me a lot of great stories in regards to the reputation of the outstanding young engineers who have accomplished a lot of great achievements within the company. He also pointed the importance of our reputation not just according to the managers but also according to the clients. Eventually, the clients would be more than happy to send the recommendation letter in regards to our promotion to our managers if we have a good relationship with them.

Good reputation of us among our colleagues is also important. There is no point to be very successful, however being hated by a lot of our colleagues. Therefore, it is very important to have a good reputation in any respect.

How can we correlate reputation with marketing? I believe that a good reputation would be the proof of the true quality. Good quality would eventually lead to the good customer experience. It takes more than just mere products and services to beat the marketing war. The great customers’ experience is a necessity in marketing. Look at Mr, Hermawan Kartajaya with his reputation as a marketing guru!! His reputation does a great deal of marketing for himself and his company.

We live in the information age where society’s perception could be easily changed by a lot of factors. Therefore, reputation in marketing would be very useful.

Welcome to the "Reputation Era"

David Herlambang
MarketingFirst